Exploitation of women in advertisment
The first scene in the clip there is a woman being sexually objectified by the man and by the advertisers, as again they are playing a big part in the way women are being represented and they way that they are beng presented as confirming to their stereotypes.

"Women projected as bodies only". This is the attitude of all feminists towards how women in the media are being represented and it is a growing way of looking at the representation of women througout the media world. The fact that the background to the text is black, shows the darkness behind the quotation.

Most of the scenes in this clip are of women being objectified as sex objects with them showing different adverts where women are being dressed up in skimpy clothes and showing them to be enjoying it, which is presenting the men as being passive to the treatment that they are recieving, also showing evidence of a patriachal society.

The 'get the power advert' is one of the few adverts in this clip that shows women in any position of power and even though they are being shown in positions of power, 'power to clean anything' is the most notable thing about this adverts as it contradicts the original message being sent about women actually having the power.

At the end of the advert, there is a chnage in the way that women are being presented and it comes in the form of them being shown as having some power and achieving major achievments, which is one of the things that men were said to be most concerned about in their minds, for example the woman with the medal and the woman who is a politician, shows wmen as having alot of power within their professions.