Friday 21 November 2008

5 key points of the essay

1. "Loaded and FHM both feature women on the front cover scantily dressed or even naked as their sales lure, a common convention followed by most pornographic publications."

2. "The scantily dressed females represent women as sex objects and exhibit an overpowering masculinity to the audience and therefore re-enforce negative stereotypes in the media".

3. "hold an overriding emphasis on penetrative sex and repeatedly represent women as the weaker gender who were made only to make men's life more enjoyable and entertaining".

4. "Modern magazine follow the conventions of Playboy, in which women are depicted as objects for men's contemplation and enjoyment".

5. "Cynically, the lifestyle "labelled" magazines for men are simply a way for the publishing institutions to make a lot of money".

Thursday 20 November 2008

Pluralistic or Marxist?

The idea based around the hegemonic model is the "ability of the ruling classes to rule by consent by envolving a consenseus for the ruling sentiments through everyday cultural life, including media representationof the world". Basically in simpler terms, this is describing how the hegemonic model works and that is, the higher classes who are involved in the business are able to portray to the members of the audience what they want them to see, basically one group is dominated by another. In media terms, the truth will be mediated in a bias way to control what another group see's.

On the pluralistic model on the other hand, is a model is more of a peoples theory and model as it takes into considereation completely what the audience wants and it is described as being "diversed and full of customer choices". This is a theory for the people as it takes into interest the peoples choice and it doesn't try to hide or mediate the truth in anyway from the audience. In this theory there is a sense of equality amongst the people as no one or no particular group is discriminated in any different way. "The main function of the media is to please its audience, it therfore seeks to fulfil their needs, and its representations meet their expectations.

The model that most suits me and that one that i most prefer is the pluralistic model as in that model i would be seen as an equal and the institution in control would not be mediating the truth in anyway and everything that i would see would hopefully be satisfying my media needs and the representations would meet my expectations.

Monday 17 November 2008

Detailed texual analysis on bond scene

The scene that i have chosen is on of the starting scenes with Bond with Judi dench at the start who is and remains throughout the series as the most powerful person in the bond movies as she tells bond what to do and is the only woman who retains their power in the bond movies.

At the start of this scene, M played by Judi Dench, keeps a close eye on the movements and actions of James Bond by having a microchip inserted into his arm to keep track of him. This is one of the most significant scenes in the movie has it shows what kind of and how much power some women do posses over the men in this movie. 'M' being the main person behind the operations, posses all of the power over James Bond and is the only person who pulls his strings. "We'll know where you are" is the signification to james bond and men in general that women posses most of the power in this movie and in the previous James Bond movies.

The next segment of the scene is the important first meeting of James bond and vesper lynd, who is played by Eva Green. "I am the money" is the first thing that is said in this significant meeting and that quotation shows the value of the women in this film. This is a very important saying from vesper lynd as it goes against the historical value of the female, which was to leave the bread-winning, the harder jobs and manual work to the male and the woman was supposed to stay at home and do the cooking, cleaning and looking after the husband, whereas in this scene she value herself, which is showing confidence and it gives Bond an indication of what confidnece she has.

The media language and the mise-en-scene in the scene gives a very indication also of what kind of a Bondgirl will be like in this movie. The fact that she is wearing black and is carrying a brief case shows that she is a very confident person but black also gives off the connotations of sectretive and mysterious, which we find out to be true later in the movie. The brief case carrying shows the business woman side of her character, which is who she goes into this mission as.

The next part of the scene is when both Bond and Vesper lynd are sitting down in the train and are both trying to guess the backgrounds of each person, and the fact that Bond and both Vesper lynd both guess right shows the equality of the two sexes, which was historically and issue in society as women were seen as being unequal to their male counterparts, which is probably what has prompted the change of characteristics and the change of personality in the more modern Bondgirl.

"You think of women as diposable pleasures rather than meaningfull pursuits". This quotation is very symbolic of the attitudes and the thoughts of the men towards women, at least that it what has been represented through the series of Bond movies and the women in this movie confonts the attitude which has historically and socialogically been an issue for a number of decades . This quotation shows the change in the position of the bondgirl as this bondgirl confronts bond, equals him in their first meeting and even goes as fae as calling him a "cold hearted bastard", showing her feelings towards men of his position and beliefs.

The media language during this scene changes even further as we later see at the end of this scene that vesper lynd changes her clothes and also her connotations from black and mysterious to white and pure and angelic. This shows to side to her personality, also the camera angle which is shown is looking directly at them from no particular angle, which shows the men as being equal to the women and at no particular level are the men more valuable or better than the women in these Bond movies.

Monday 3 November 2008

Plan for answer

Major things to make sure i do

Examples of critical autonamy early on

examples of sophisticated language

firm grasp of the text

incorporation of other key concepts and inclusion of all other aspects of media AS level and what i've learned so far in A2 media.

to make sure i highlight the key points of the study

most important thing is to include my question in the opening paragraph or straight away in the introduction.

include aspects of SHEP in my intro or my first paragraph

to write in a confident manner and a commanding style

perhaps note down a comparison to draw in other texts to broaden my knowledge of the genre and also to make links fairly early on.

10 keywords for study

1. Contexts- relevant historical, social, political and economic contexts. This is very important as i will need to try to interpret and to view my text from different contexts, also looking at the different contexts incorporated in the film.

2. Further reading- further reading is very important aswell during my independent study as i will need to do more further reading as the time goes along in order to bring my research and my answer to a more rounded conclusion.

3. Bibliography- a detailed reference of all texts and resources used. This is one of the most specific and vital details in the whole study as i will need to record every website, book or other resource that i use as the examiners will be checking where all of my information has come from.

4. Theorists- theorist such as stuart hall, richard dyer and ray stafford all need to be researched as they aswell as their theories are all un heard of. could use one of their theories in my study to see whether or not they match with my topic or with my text.

5. Gauntlet.D- A media, gender and identity theorist. It will be interesting to see his/her complete idea and complete theory because at the moment with me having no knowledge of his/her theory its impossible to include this theory in my study.

6. Feminism- this is one of the main keywords that i will be using in my study as my topic which is the representation of women, is very much to do with the theory of feminism, looking at the first and the second wave of feminism.

7. gender- male or female, this is a keyword that i will have to look at in a different context in relation to my film as i could interpret the movie in many different ways however, i have to be careful not to only focus on one side of the gender scale.

8. mulvey- the feminist theorist who believes that women are being objectified in the media. obviously i would include laura mulvey in my study as my question very much stems back to her original theory of the male gaze.

9. representation- the process whereby the media construct versions of different people. the key work in my study out of them all as this is the main focus, the main focal point of my study, to focus on the representation of women in the james bond movies and how or if they have changed over the years.

10. institution- the company who makes and produces the text. this is not a major keyword in my study however it is a good thing to look at as i can look at previous movies worked on by this institution and determin from that what are the typical representation of women by this particular company.

Other theorists and critics

Professor Sue Thornham
1. Professor of Media and Film Studies

2. Professor of Media and Film Studies (Material Digital Culture

3. Her research interests focus on feminist theory and its applications to film, media and cultural studies.

Some books to look out for to help with my study: Feminist film theory, Feminist theory and cultural studies, Television drama (theories and identities), Women, feminism and media.

Elaine Showalter

American litrary critic and has a theory on the different phases of feminism.

Has had problems with other critics and other theorists like Toril moi, who argued that showalter has a limited essentialist view of women. Moi particularly criticized Showalter’s ideas regarding the Female phase, and its notions of a woman's singular autonomy and necessary search inward for a female identity.

Rotten tomatoes links

I have done furthe research into my text however, going onto the rotten tomatoes links i didn't manage to find any links that were specifically related to my text, however i did manage to find a few links which had alot to do with my main focus of the question, representation of women.

http://www.aber.ac.uk/media/Documents/gaze/gaze09.html: This link is to do with laura mulvey and how she came about with her theory and it would be very useful to me to price my opinion on it and also to try and understand her theory in more depth.

http://www1.medialiteracy.com/representation.jsp: this is a link to a website, which focusses on the representations of women and the general roles of gender, race and representation. This will be of good use to me as it will allow me to get a broader sense of the way in which representation of gender is seen and how the roles of gender affect the media.

http://www.aber.ac.uk/media/Modules/MC30820/represent.html: another link to a website which focusses on the representations of different groups in the media and how they affect the media. Useful to me as it will again give me a different aspect of representation.

http://bananaboijohn.blogspot.com/: A link to another blog by another student, which concentrates on the roles of women in the media and how they have changed over time, the text is not relevant to my text. Will help me with getting another opinion of the roles of women and how their representation has changed over time.

Another resource to consider is the book by Ziauddin sardar and Borin van loon, which i have nicked from moe's blog as he is doin a similar topic it will also help me with my study as it is all to do with the representations of women and the fact that they are all seen as objects of 'the male gaze'.

http://www.ltcconline.net/lukas/gender/gaze/gaze.htm: A link to a site which focusses cleanly on the male gaze which in essence is the focal point of my study. This will help me by giving another side to the male gaze story and how it has come about, it will also show how this theory is being interpreted in different ways.

Martin campbell's view of the movie

Laura mulvey

We all know Laura mulvey's theory on the male gaze, however we have covered the basic aspects of the theory and i have come across her essay which talks about her theory in more detail and delievers her opinions. Her theory has most likely derived from the first wave of feminism during the 1920's and it expresse the role of the woman since before, during and after those times.

The title of the essay is 'visual pleasure and narrative cinema', i haven't found the complete essay and im not going to post the essay on my blog but i have found extracts of the essay and i will supply the link: http://www.jahsonic.com/VPNC.html

General biography of Laura mulvey: Laura Mulvey was born in Oxford on 15 August 1941. After studying history at St. Hilda's, Oxford University, she came to prominence in the early 1970s as a film theorist, writing for periodicals such as Spare Rib and Seven Days. Much of her early critical work investigated questions of spectatorial identification and its relationship to the male gaze, and her writings, particularly the 1975 essay Visual Pleasure and Narrative Cinema, helped establish feminist film theory as a legitimate field of study.

Between 1974 and 1982 Mulvey co-wrote and co-directed with her husband, Peter Wollen, six projects: theoretical films, dealing in the discourse of feminist theory, semiotics, psychoanalysis and leftist politics. The first of these, Penthesilea: Queen of the Amazons (1974) explored concerns central to Mulvey's writings: the position of women in relation to patriarchal myth, symbolic language and male fantasy. Penthesilea represents an experimental British venture into territory pioneered by the likes of Jean-Luc Godard. With its counter-cinema style and relentlessly didactic approach, however, its appeal was inevitably limited to a restricted audience.

Some films she has helped create: Riddles of the sphinx (1977)

AMY! (1980)

Crystal gazing (1982)

Frida kahlo and tina modotti (1982)

The bad sister (1982)

Female gaze

Haven't found much at all about the female gaze, however i have been doin some research and i have come across an essay on whether or not there is a female gaze. The main text which is being looked at in this essay is 'Fatal Attraction', however at this point any view on a female gaze will do as there hasn't been any proof, so far as i can tell, to prove that there is a female gaze.

Check it out: http://cid.nada.kth.se/pdf/cid_51.pdf

Hope it will help you uncover some aspects about your text.

Bibliography (so far)

http://www.imdb.com/title/tt0381061/

http://en.wikipedia.org/wiki/Casino_Royale_2006

http://uk.rottentomatoes.com/m/casino_royale/

http://www.metacritic.com/film/titles/casinoroyale

http://www.rollingstone.com/reviews/movie/7349978/review/12450444/casino_royale

http://www.bbc.co.uk/films/2006/11/06/casino_royale_2006_review.shtml

http://movies.nytimes.com/2006/11/17/movies/17roya.html

http://en.wikipedia.org/wiki/Vladimir_Propp

http://en.wikipedia.org/wiki/Levi_Strauss

http://www.aber.ac.uk/media/Documents/gaze/gaze09.html

http://en.wikipedia.org/wiki/Laura_Mulvey

http://www.007.com/

http://www.guardian.co.uk/film/2006/nov/10/jamesbond.danielcraig

http://www.channel4.com/film/reviews/film.jsp?id=153830

http://www.klast.net/bond/fleming.html

http://jmsbond.tripod.com/girls.html

http://www.sonypictures.co.uk/movies/casinoroyale/index.html

http://www.screenonline.org.uk/people/id/566978/

Have tried looking for books specifically linked to my text and the specific aspect of my text, however so far i have been unable to find anything specifically related to my text, all abit to vague, however will try further.