Pluralistic or Marxist?

The idea based around the hegemonic model is the "ability of the ruling classes to rule by consent by envolving a consenseus for the ruling sentiments through everyday cultural life, including media representationof the world". Basically in simpler terms, this is describing how the hegemonic model works and that is, the higher classes who are involved in the business are able to portray to the members of the audience what they want them to see, basically one group is dominated by another. In media terms, the truth will be mediated in a bias way to control what another group see's.

On the pluralistic model on the other hand, is a model is more of a peoples theory and model as it takes into considereation completely what the audience wants and it is described as being "diversed and full of customer choices". This is a theory for the people as it takes into interest the peoples choice and it doesn't try to hide or mediate the truth in anyway from the audience. In this theory there is a sense of equality amongst the people as no one or no particular group is discriminated in any different way. "The main function of the media is to please its audience, it therfore seeks to fulfil their needs, and its representations meet their expectations.

The model that most suits me and that one that i most prefer is the pluralistic model as in that model i would be seen as an equal and the institution in control would not be mediating the truth in anyway and everything that i would see would hopefully be satisfying my media needs and the representations would meet my expectations.