1. "Loaded and FHM both feature women on the front cover scantily dressed or even naked as their sales lure, a common convention followed by most pornographic publications."
2. "The scantily dressed females represent women as sex objects and exhibit an overpowering masculinity to the audience and therefore re-enforce negative stereotypes in the media".
3. "hold an overriding emphasis on penetrative sex and repeatedly represent women as the weaker gender who were made only to make men's life more enjoyable and entertaining".
4. "Modern magazine follow the conventions of Playboy, in which women are depicted as objects for men's contemplation and enjoyment".
5. "Cynically, the lifestyle "labelled" magazines for men are simply a way for the publishing institutions to make a lot of money".
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