The media language in this scene creates a serious impact on the audience because of the props used in this scene and also because of the setting of the scene. The opening of this particular scene shows the height of the scene possibly connoting the mountain that James Bond has to climb to be a worthy 007. The use of using the industrial buildings and the work site works well with the context and the narrative because it creates a more realistic and authentic feel to the scene.
The values and the ideologies of the scene are particularly interesting as certain members of the audience would take an oppositional reading and say that the makers of 007 are still goin along with the stereotype that only black people can commit a crime, however the prefered reading would be that 007 is in a country where there are mostly black people. This is also a chase down on terrorism with 007 chasing a terrorist who has a bomb in his bag.
This movie is a hybrid genre movie as it combindes two genres such as action which is well represented in this short extract and spy which is well represented by the rest of the movie, especially in the scene with the poker game. This scene very much swings to the action side as it is all about Bond chasing the terrorist through walls and buildings and shooting goin on. The actor playing the terrorist is a specialist in parkour which is all about action and jumping on building so it fits in well with one of the genres.
The kind of audience that will be attracted to this particular scene would be an audience that are attracted to the action genre of movie as this scene is specifically for that reason, to seduce different sectors of the audience in. Even though action scenes have always been in bond movies none have been like this one, jumping from building, most of them envolve shooting at each other. In this scene bond is represented as the hero as he is trying to catch the villian who is represented by the black guy, which is controversial in itself.
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