Media audiences

James bond has a vast following which includes all types of people from ethic groups to gender and race and that is the main reason why it's hard to pick out the specific target audience. Nowadays, there would be an expected following from the older generation as james bond goes back 40-50 years, however many members of the younger generation are getting more interested in james bond.

The scheduling and the positioning of the text is often a good indicator to what target audience the text is being aimed at, however for Casino Royale it came out in 2006 in the cinema, and it remained in the cinema for quiet a while showing that there was no specific target audience and that it was aimed at every member of the audience. After being in cinema Casino Royale was being shown on sky on the sky movie channels. Again that is a open invitation to newer members of the public as most of the public have sky. There is one issue and that is, members of the audience who don't have sky have not been able to see the film as it has not aired on any of the main channels ie. channel 4, itv, or bbc, so there is a segment of the audience missing.

As spoken about before the size or the constituency of the audience would be difficult to determine because of the fact that the movie is being shown in every cinema all over the country and other countries and because James bond has a large following that would go back some years it would be hard to determine the estimate number of audience members who follow the film.

The opinion of the audience will be different no matter what however there will be a number of oppositional or preferred readings that will come out and they are most likely to be based on the issue of women and wealth. On the women front, most arguements will be that women are still getting portrayed as sex objects and that they always have and on the wealth front the arguement will be that this movie is only aimed at wealthy people because of the settings and the mise en scene used in the movie.

I have followed james bond for some time having seen all of the bond movies and me as a audience member believe that the role of women played in the bond movies has gone back to the helpless and passive female that we saw 20 or 30 years ago. My age does have a big part to play in my opinion because i've grown up in a society where in the media sex is mentioned as one of the main things so one of the things that i've picked up on is the fact that women in Casino Royale hav gone back to being passive.