Values and ideologies

Values and ideologies play a major part in movies and james bond films are no different with there always being a hidden message in the movie. In this movie the messages are mostly based upon two things they being gender , race and wealth.

Gender because of the bong girl being and looking very masculine, as the first time we see her she is wearing black which is seen to be a masculine colour which is a colour which hides the characteristics and personalities.

Race is another major issue because in the movie the makers show that every race can have wealth and be wealthy and that is no better shown then at the beginning with the african actor being rich and having his onw army.

Wealth however is most likely the main one as i have already talked about wealth with the other two however it is more the setting and the mise en scene that makes wealth the most interesting one. The settings are in monaco and montenegro which traditionally are wealthy places, the mise en scene is significant as expensive care and agdgets are used that not everyone would own.

Another thing that is significant is the use of guns, which are phallic symbols and they are interesting because of the fact that both men and women in the film use them. There are numerous scenes in the movie where james bond uses his gun but there is one particular scene that engages alot of interest and that is the scene where bond hands the gun to the bondgirl in the lift showing a shift of power with the woman being in control in a bond movie, which can only be compared with The world is not enough where the villian who is a woman ties up bond and threatens to kill him showing control.